7 Ways to Build Trust as a Leader

Red number 7 on light blue background

One of the most critical factors in church revitalization is trust. Without trust, it’s impossible to guide your congregation to new heights. Below are seven essential practices for building and maintaining trust as a church leader:

1. Love Your People Deeply. 

Pray daily for a growing love for your congregation. Show them love through genuine encouragement—whether through a smile, a gentle touch, or uplifting words. People who feel truly loved are much more likely to follow your lead.

2. Communicate Relentlessly.

Be open and transparent with your communication. Share frequently and clearly so that no one feels left in the dark. Remember: you can’t overcommunicate. Repetition fosters trust by demonstrating honesty and openness.

3. Be Present During Life’s Big Moments. 

Show up when it counts. Visit your people when they celebrate milestones—like the birth of a child—or when they face challenges, such as illness or loss. Your presence during these pivotal moments cements trust more quickly than almost anything else.

4. Elevate Others, Not Yourself. 

Celebrate the successes of others rather than taking the spotlight. Publicly acknowledging and praising individuals for their contributions fosters trust and unity. Pastor Lawrence Phipps at FBC Gulf Shores is a master of this, making his congregation feel valued and appreciated with his consistent recognition.

5. Extend Grace Generously. 

Mistakes will happen. Leaders who model Christlike grace when others fall short create an atmosphere of trust. Demonstrating understanding and forgiveness when people stumble goes a long way in building long-term loyalty and respect.

6. Express Gratitude Often.  

Never underestimate the power of a simple “thank you.” Regularly express appreciation, both publicly and privately, to volunteers and staff. Gratitude fosters a culture of trust and positivity.

7. Don’t Play the Blame Game. 

When things go wrong, don’t shift the blame. The buck stops with you! Graciously “fall on the sword” for your people. For example, Jay Wolf, pastor emeritus of FBC Montgomery, once apologized for neglecting to fill the baptistry. “The family is coming back tonight to be baptized, and I hope you will come back and support them. Again, please forgive me.” A sweet old lady was overheard responding, “That’s okay. We love him. Everyone makes mistakes.” Jay has probably never filled the baptistry at FBC. However, by taking the blame, he deepened the congregation’s trust and love for him.
 
By implementing these principles, you’ll cultivate the kind of trust that strengthens your leadership and empowers your congregation to grow in faith and unity.

This article was written by state missionary Rob Jackson.